What is an American Black Rifle?

STAG ARMS: Wearing Your Rifle (Ad Parody)

Last week, Motrin touched off a firestorm of controversy with the debut of a slick new ad that many people are referring to as "Wearing Your Baby." By the thousands, Moms everywhere took offense, angered that Motrin was seemingly mocking the practice of "baby wearing" via slings and pouches. Unfortunately for Motrin, "Mommybloggers" are one of the most vocal groups on the Interweb, and immediately began blogging, commenting and otherwise socially slamming Motrin.

Here's the original ad:



Once you've seen that, and can put it in proper context, watch the following ad parody that envisions what premier American Black Rifle manufacturer STAG ARMS could have said in a similar format, with the "Wearing Your Rifle" ad:



Remember: This is AD PARODY. No permission from anyone, and all that jazz, so please don't sue us.

For the "back story" on the Motrin ad web phenomenon, here are a few suggested links:
 
Screenshots of activity here.

Internet Media involvement here.
 
New York Times involvement here:

And, probably best of all, another ad parody: "Getting a Boob Job":

The Rifle Creed of the United States Marine Corp

Welcome to American Black Rifle

Americans have the right and advantage of being armed – unlike the citizens of other countries whose governments are afraid to trust the people with arms.
– James Madison